WHY DOES THE 'MADE IN BRAZIL' MAKE THE DIFFERENCE?
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In recent years, the search for sustainable practices has become a priority for many companies, and the fashion industry is not different. A notable approach is our commitment to manufacturing our products in Brazil with Brazilian raw materials, bringing with it a series of incredible benefits in terms of sustainability.
By choosing to produce locally, Muese significantly reduces the carbon footprint associated with international transport. This reduction in greenhouse gas emissions resulting from the transport of raw materials and goods contributes to a greener and more sustainable profile, aligning with consumers' growing expectations regarding environmental responsibility.
Local manufacturing not only benefits the environment, but also strengthens the Brazilian economy. By prioritizing Brazilian suppliers of raw materials and investing in local production, Muese contributes to the creation of jobs, the development of local technologies and skills and the sustainable growth of communities. Furthermore, we contribute to the growth of the sustainable fashion industry in Brazil. This creates a favorable environment for innovation and the development of more environmentally friendly practices, benefiting the industry as a whole in the transition to more responsible fashion.
Production concentrated in Brazil allows Muese to have greater control over its supply chain. Geographical proximity facilitates direct supervision of working conditions, ensuring ethical practices, fair wages and respecting the country's current labor rights. Brazil has robust labor legislation that protects workers' rights, covering issues such as working hours, minimum wages, paid holidays, among others. This not only strengthens transparency in our production chain, but also reinforces our conviction that an ethical work environment is fundamental to building truly sustainable fashion.
The commitment to manufacturing its products in Brazil is not only a sustainable choice, but also a smart strategy for Muese. By embracing local production, the company contributes to preserving the environment in addition to strengthening its connections with suppliers and consumers concerned about sustainability. This approach is not just a response to current market demands, but an investment in the future, where sustainability is the key to lasting success in the fashion industry.