PARTNERSHIP WITH “SOU DE ALGODÃO” MOVEMENT

The fashion industry is undergoing a significant transformation as consumers become more aware of the environmental and social impact of their choices. In this scenario, the “Sou de Algodão” movement, which means “I'm made of cotton” in Portuguese, emerges as an innovative initiative that aims to promote sustainability and transparency in clothing production.

Brazil is one of the largest cotton producers in the world, and the movement seeks to encourage the use of this material in clothing and accessories, highlighting the quality and environmental benefits associated with this choice. When choosing clothes with the “Sou de Algodão” seal, consumers are opting for a raw material grown responsibly, with agricultural practices that minimize environmental impact.

Sustainable cotton production involves techniques that respect natural resources, reduce the use of chemicals and promote biodiversity in crop fields. Furthermore, transparency throughout the production chain is highlighted, allowing consumers to make informed choices and promoting a more sustainable consumption mindset.

Companies that join the movement commit not only to using Brazilian cotton, but also to adopting ethical practices at all stages of production. This includes fair working conditions, respect for human rights and the search for eco-friendly alternatives at all stages of the manufacturing process.

By choosing clothes with the “Sou de Algodão” seal, consumers not only contribute to preserving the environment, but also support the local economy. Cotton cultivation is a significant economic activity in several regions of Brazil, generating jobs and driving sustainable development.

Furthermore, sustainable cotton production can be a viable alternative to reducing the fashion industry's carbon footprint. By investing in sustainable agricultural practices and minimizing environmental impacts, “Sou de Algodão” paves the way for a more eco-friendly and socially responsible textile industry.

The "Sou de Algodão" movement represents a positive change in the fashion industry, highlighting the importance of sustainability and transparency. By joining this movement, consumers are contributing to a more conscious and responsible future, promoting a stronger and ethical local economy. In this way, we are taking important steps towards a more sustainable and ethical fashion sector.