For Paula Amaral, fashion is a form of expression, perhaps the most eloquent way to communicate identity, values, lifestyle, and aspiration.
Born in Brazil, Paula initially studied Law before pursuing a career in design. While her legal training did not fulfill her creative purpose at the time, it continues to inform her work today, shaping a practice rooted in structure, critical thinking, and precision.
Driven by a desire to redefine her path, she studied Fashion Design in California at the Academy of Art University. Her graduation collection was selected as a finalist for the Supima Competition at New York Fashion Week 2018, a milestone that led to her being awarded a scholarship to the prestigious Parisian fashion institution L’École de la Chambre Syndicale de la Couture Parisienne, now known as L’Institut Français de la Mode.
During the final years of her academic training, Paula dedicated herself to the study of sustainability within the fashion industry — a commitment that has since become one of the guiding pillars of her work. She views sustainability not as a static achievement, but as an ongoing process requiring constant improvement, accountability, and shared responsibility between designers, producers, and consumers.
Her academic and professional experiences in the United States and France, combined with her Brazilian roots, have shaped a distinctly multicultural and cosmopolitan perspective.Paula’s work is defined by a continuous dialogue between opposites. She seeks harmony between the masculine and the feminine, the casual and the formal, the classic and the modern — balancing structure and fluidity through carefully considered lines, shapes, and textures.
A proponent of the philosophy of “less but better” she believes sophistication lies in restraint, refinement in the removal of excess, and modernity in questioning the established. For Paula, beauty is rooted in self-confidence, and ethics are inseparable from elegance.
Through Muese, her most personal and purposeful project, Paula aims to cultivate a culture that values process, quality, and authenticity, one that respects time, human craftsmanship, and environmental resources. Her designs evoke strength, awareness, and courage, celebrating the intelligence and individuality of those who resonate with the Muese universe.
